Opposite results of the interactive soccer game “Don’t Be An Asterisk”

The anti-steroid campaign “Don’t Be An Asterisk” was formed to educate people about application of steroids, about dangerous aspects connected with performance-enhancing drugs within and outsides sports in order to promote stopping taking these products.
 But ”Don’t Be An Asterisk” was neglected during certain time. The United States Olympic Committee (USOC) and Ad Council decided to reinvigorate activities of this campaign. It was decided to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” that has remained without any changes for more than 2 years. This site promotes the visitors to visit another new page that is on Facebook. Thus, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com includes an interactive soccer game. Players  are encouraged to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been created to make perception among kids that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to watch how muscles of the interactive players become essentially increased. However the game is still available on the website, it is unlikely that it will be able to educate children that steroids must not be taken.
The principal goal of this campaign is to convince children that a consumer of steroids isn’t a fair person; he\she is “fake”, a “joke” and a “poser”.